Digital marketing has become an increasingly popular career option, particularly among freelancers. Many companies post full-time job listings for digital marketing positions while some also welcome freelancers as employees.
Noble Desktop offers digital marketing classes, bootcamps and certificate programs for professionals interested in beginning freelance careers.
Identify your niche
Staying abreast of trends in digital marketing can be challenging, yet crucial for freelance careers. This may involve staying abreast of new platforms or updates to SEO best practices as well as AI/data analytics techniques that may arise in this ever-evolving industry. Keep up with these changes if you want your freelance career to thrive!
Niche differentiation is one of the keys to becoming a freelance digital marketer. Establishing yours will enable you to attract clients while only bidding on projects which fit with your expertise and capabilities.
Attracting clients who refer you can be invaluable. Freelancers often find that having existing clients provide referrals makes finding new work and keeping existing projects much simpler, saving hours spent searching for prospects while cutting administrative burden and freeing them up for creative pursuits.
Build a portfolio
When most of us think of portfolios, we imagine gallery-like examples that showcase your work. But there’s more than one way to build a digital marketing portfolio that helps land gigs.
Create case studies that showcase how your projects benefited clients and companies. This gives prospective clients a look into your creative process and shows they know the impact of your work.
Make sure that your work samples are of high-quality and align with the kind of marketing that you intend to undertake. If necessary, look for relevant side projects and make them the focus of your portfolio – full-stack developer Kim Kiamco has found this approach works wonders in her portfolio!
If you don’t have time to build your site on your own, there are various online portfolio platforms which provide templates and features to organize and showcase your work – such as Squarespace, Carbonmade, Crevado and Wix.
Optimize for time
Freelance digital marketers need to effectively manage their time. Since they typically serve multiple clients at once and must ensure high-quality results are produced, setting realistic deadlines and prioritizing tasks is vitally important.
Industry trends can often be difficult to keep up with, making keeping up with industry developments a daunting challenge. They must understand how to optimize marketing campaigns to maximize return and increase engagement – this involves tracking metrics, analyzing campaign data and making informed decisions based on all available information.
freelance digital marketers must take breaks and nurture themselves. Working too much can quickly lead to burnout, which will ultimately thwart all their hard work. Therefore, it is essential for freelance digital marketers to set aside vacation days or schedule breaks as part of a healthy work life balance strategy if they wish to remain successful in their career and follow these tips for doing so.
Keep learning
Digital marketing is an ever-evolving field, so freelancers must constantly hone their skills in order to remain competitive. There are various methods for doing so such as taking courses or reading industry blogs as well as following successful marketers on social media. There are also various tools that can help freelancers streamline the processes of finding clients, communicating with them and invoicing.
Freelancers enjoy the flexibility of working from home and can set their own hours, although it’s important to remember that freelancing can be isolating. Therefore, regular breaks should be scheduled between weeks or quarters for optimal productivity.
Digital marketing freelancers face another difficulty when trying to secure clients: this can often involve cold pitching businesses or marketing leads and asking if they need assistance. Many freelancers will take on unpaid projects early in their career to build up a portfolio and gain experience, which may prove stressful yet essential in becoming successful freelancers.
