A brand’s color palette is crucial to its success. While red has been used successfully for clothing and food companies, it doesn’t necessarily represent the personality of the company. Instead, it evokes feelings of hunger and urgency, creating the “FOMO” effect. To create a lasting emotional connection with clients, a brand must choose the right color palette. Here are some tips on choosing the right color palette for your company. The right branding color will set you apart from the competition.
Blue is associated with reliability, calmness, and security. This makes it a popular choice for branding, and many companies use this color in their logos. But there are other reasons why you should consider using blue in your branding. Blue is also associated with creativity and can be inspiring. Apple is also a great example, since it has been using blue as its primary color for decades. The company’s original blue palette, which is associated with the color “sunset,” is a great choice for a health and wellness brand.
Green is a neutral color, and is also a great choice for branding. It has been associated with spirituality, mystery, and femininity. A brand’s logo in this color may be more glamorous, but the dark shade is more likely to blend in with the background. Another good option is black foil. Gold foil can add an upscale touch to the brand’s packaging, but you should consider the texture and finish of the foil before you decide to use it.
It’s important to know that branding colors aren’t just about a logo, as people subconsciously judge a brand within 90 seconds of contact. 90% of brand assessments are based on brand color. As a result, choosing a color palette is crucial for building brand awareness and associations. One common misconception is that branding colors can only be used in a company’s logo, but they can be used for a wide range of uses, such as on the web, in advertisements, and even on product packaging.
When choosing a color palette for your logo, you should keep in mind what your customers associate with it. If you’re in the outdoor gear business, white may be an excellent choice. People are more likely to trust a brand with a white logo if it embodies these qualities. Conversely, white is associated with safety, purity, and clean lines, and may convey the right message for your brand. A white logo could be the perfect choice if you’re looking to build trust among your customers.
Research your competitors’ color palettes to find out what makes them stand out. Then, try to differentiate your brand from them. You can use a brand color generator to come up with a list of color combinations. This will help you to choose the hues and shades that best represent your brand. The primary color for your brand is your business’s personality and values. If you’re not sure what color to choose, you can always outsource the design work to a design website such as Designhill.